yvonnelyw
Employed
Selangor, Subang Jaya
Message
I'm Open to Work
Freelance

Recommended by 0 people

Member since: Feb 23, 2020


Completed Job: 0

About Me

A proactive visual explorer looking out for freelance opportunities in photography, branding and marketing!

I have experiences in lifestyle, portrait, and product photography, as well as branding and marketing experiences in the advertising field.

Hit me up if you want fresh visuals for your online and offline brand presence! If you just started your brand and is looking to establish a mark in your relevant industry, i'll be able to help you with that as well.

Current Status

Employed

Language

Spoken

Chinese (Mandarin)
English

Written

English

Working Experience

4 Apr, 2018 - Current

Senior Marketing Communications Executive

FOREFRONT International, Petaling Jaya

Company Type

SME

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Communication

As a Marketing Communications Executive, I help strategise communication, branding, and marketing efforts for the FOREFRONT brand along with its internal brand accounts including FOREFRONT agency, FOREFRONT’s Interior Design, FOREFRONT’s F&B café brands (Foremula, Forebidden, Therefore). Besides my day-to-day tasks, I also introduced and implemented frameworks and cloud documentation practices as I go, to improve workflow efficiency among team members.

My job scope includes:

• End-to-end project management for brand accounts and campaigns
• Collaborate closely with internal content generation units such as the digital, creative, and video departments for projects (i.e. FOREFRONT related content photoshoots, social media and digital content executions, EDMs, festive campaigns, and any ad-hoc matters)
• Proposing digital marketing initatives
• Brand identity building
• Social media management
• Ensure brand website is constantly up to date
• Writing website Insights articles
• Award submissions
• Assist in portfolio compilations

Reason of resign

Still employed in this role till present.

1 Jan, 2016 - 6 Jun, 2016

Brand Executive

Brandker Group, Subang Jaya

Company Type

New Startup

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Brand Consultant

• Marketing, branding and events executive in COSANS
Coffee and BIG IDEAS Brand Consultancy
• Job scope includes:

1. Online and offline marketing, branding and small scale event management for Brandker Group's F&B brands then (Cosans Coffee and Morco Coffee)
2. Copywriting and write ups for all of Brandker Group's brands which includes company profiles, brand websites, online and offline promotional materials, F&B product names, F&B full menu concept and contents
3. Proof reading of client's promotional material contents

Reason of resign

Education

Other

Major in Public Relations and Marketing

Bachelor's Degree

Mass Communications

4 Apr, 2014 - 7 Jul, 2017

Awards

Taylor's School of Communications (SOC) Star Awards 2016

Nominated for one of the best web design with Adobe Dreamweaver (group assignment)

Best Website Design Nominee

Taylor's University

10 Oct, 2016

Taylor's School of Communication (SOC) Star Awards 2015

Nominated for one of the best short films (individual assignment)

Best Short Film Nominee

Taylor's University

10 Oct, 2015

L’ Oréal International Brainstorm Competition 2015

• Represented Taylor’s University to compete inter-universities • Worked under pressure with time constraints • Brainstormed with my team on innovative marketing strategies for Lancôme Paris • Learned to be solution oriented

National Finalist

L’ Oréal International

8 Aug, 2015

Skill Sets

Branding Strategies
Portrait Photography
Family Photography
Commercial Photography
Food Photography
Fashion Photography
Corporate Photography
Photo Editing & Retouching
Concept Visual

Tools & Software

Adobe Photoshop
Adobe Illustrator
Microsoft Office
Adobe Bridge
Adobe Photoshop Lightroom
Microsoft Power Point

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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