ysfaye
Self Employed
Kuala Lumpur, Kuala Lumpur
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I'm Open to Work
Freelance

Recommended by 0 people

Member since: Oct 13, 2018


Completed Job: 0

About Me

Design and branding are important in every industry driven to stand out, and I believe in making this happen. I am a Malaysian who is curious, versatile, and fortunate enough to work in 3 countries. As a multidisciplinary creative, my thought process revolves around finding functional solutions without compromising aesthetics. My passion falls under achieving success with organisations that generate income to improve the quality of life. In my spare time, I like to draw, play games, write, read, learn, or exercise.

Current Status

Self Employed

Language

Spoken

Chinese (Cantonese)
English
Malay

Written

English
Malay
Chinese (Cantonese)

Working Experience

13 Dec, 2021 - 4 Jan, 2023

Senior Designer

Admiral Digital, KL

Company Type

New Startup

Position

Senior

Specification

Digital Media

Roles

Multimedia Designer

1. Spearheaded brand identities for global clients. Achieved first-stage logo approval with IVPC and MyEvo.
2. Varied tasks (Design: video ads, presentations, print, email design / slicing / Klaviyo setup | Writing: Brand guides, IMBY and Harrow video scripts / ideation | Photography).

1 Jan, 2019 - 9 Dec, 2021

Senior Executive, Designer

KPMG, Bandar Utama

Company Type

Multinational Corporation

Position

Senior

Specification

Art & Creative

Roles

Branding Designer

KPMG is one of the Big Four global accounting firms.

Achievements:
1. Managed and advised on brand compliance for all MY branches.
2. Streamlined company workflow (written guides, proposals, reduced third-party bottleneck for image library, admin tasks and monthly print charges; reducing 3/4 of the timeline).
3. Designed winning PPTX proposals for external clients. Commended for interactive PPTX Transparency Report.
4. Commended for innovative brand-compliant designs e.g. CEO Outlook infographics, Virtual Run logo, VIBE (e-magazine), festive packaging, and Annual Dinner Heroes event theme.
5. Coordinated printing processes (finances, PO, vendors).
6. Applied self-taught skills for portrait and event photography.

5 May, 2016 - 8 Aug, 2018

Graphic and Web Designer

UCSI Group, Malaysia

Company Type

Other

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

UCSI Group is a conglomerate of Education, Consultancy, Healthcare, Hotels and Travel, Properties and Technology.

Achievements:
1. Managed 6 projects simultaneously (prints, coding, social media, gazette and newspaper ads).
2. Recognised for efficiency, proactivity and attention to detail, preventing copywriting errors and unnecessary costs.

Reason of resign

7 Jul, 2014 - 1 Jan, 2016

Creative Lead

Studioworkz Productions, Singapore

Company Type

SME

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

Achievements:
1. Successfully executed more than 6 identity designs e.g. Dezato Dezato, Artisan S'MORES, Browtisan etc. from concept to completion (prints, illustrations, animated ads, brand guides, website design and product photography).
2. Collaborated in a multidisciplinary team environment for project management with external clients.

Reason of resign

12 Dec, 2012 - 4 Apr, 2014

Creative and Graphic Assistant

Cancer Council NSW, Australia

Company Type

-

Position

Intern

Specification

Art & Creative

Roles

Graphics Designer

Advertising campaign material, idea generation, event website updates, graphic design, EDM design templates/code, and social media platforms. Mentored new design interns.

Reason of resign

1 Jan, 2010 - Current

Freelancer (Graphic Design, Photography & Copy)

ysfaye, Malaysia

Company Type

Other

Position

Director

Specification

Art & Creative

Roles

Graphics Designer

ysFaye is a brand I developed since my university days for design services on a project basis.

Engaged local and international clients through all stages: proposal, contract, budget, timeline, design, copyediting and print management.

CLIENTS (SELECTED):
• Logo Design – The Write Chemistry, Chun Yo Yi Cafe, Hooray, Reka
• Identity Design – Friendster Hub, Sydney Grand Events, RnD Tax Agents, Let's Go Car Hire, Adcited International
• Social Media Design – Great Big Minds
• Print and Illustration – Tasty Grains, L&L Trading, Australian Child Studies Centre, Hope & Heaven Communication, RTE Marketplace, Anime Soul+

Education

Other

Major in Digital Media

Bachelor's Degree

Art/Design/Creative/Multimedia

3 Mar, 2008 - 12 Dec, 2010

Other

Major in 3D Modelling and Animation

Master Degree

Art/Design/Creative/Multimedia

2 Feb, 2011 - 12 Dec, 2011

Skill Sets

Logo & Identity
Brand Design
Infographic
Social Media
Custom Website
Graphics & Icons
Stationary Design
Painting & Drawing
Brochure / Leaflet Content
Editing & Proofreading

Tools & Software

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Dreamweaver
Adobe Acrobat Distiller
Adobe Photoshop Lightroom
Adobe XD
Adobe After Effects
Adobe Acrobat
Microsoft Office

Experienced Industry

Arts & creative design
Advertising & Media
Communications
Education
Events
Healthcare / Pharmaceutical

Additional Information

Owns Transportation

No

Owns Laptop

Yes

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