Personal Details

Language

Current Status

Working Experience

• Art Director and Digital Marketing
  Wild Dreamers

  Kuala Lumpur, Malaysia.

  Jul 2017 -- May 2019
  Company Type :

  New Startup

  Industry :

  Arts & creative design / E-Commerce

  Position :

  Art Director

  Specification :

  Digital Media

  Roles :

  Digital Art Director
  Created, reviewed and executed creative and marketing strategy for all product categories across all media channels (direct mail/catalogue, in-store, digital, email, social), in-store signage and displays, brand/identity and websites.
  
  Created content for social media channels as well as conceptualized new ideas for social media content, contests, and ROI strategies including creating tracking URL's for all link's back to sites.
  
  Manage the social influencer program for all house brands; targeting new and existing Influencers; maintain current relations with influencer pool; influencer platforms.
  
  Conducting competitor analysis and market review on a periodic basis to understand the fashion and e-commerce trends and to develop marketing strategies in tune with the same.
  
  Launch first giveaway contest, driving over 500 organic email sign-ups, 300 Instagram followers, 150 Facebook followers within 7 days. ( no advertisement )

Education

• Other
  Bachelor's Degree

  Art/Design/Creative/Multimedia

  Mar 2010 -- Sep 2013

  Major :

  Jewellery, Product and Art Design