myperodua

Self Employed
Kuala Lumpur, Kuala Lumpur

About Me

I have been helping clients connect to their audiences through the power of Visual Marketing for more than 10 years. As an Art Director & Creative Planner, I'm leading the design team toward the development of strategically oriented visual experiences which are informed throughout by best client engagement practices.

I apply my unique creative skills to marketing strategy and project management processes. An inspirational and articulate visual and verbal communicator, designer and creativity strategist.

I'm a part-time daddy, graphic artist, cinephile, coffee and tea freak, huge fan of John Stockton, John Coltrane, Dizzy Gillespie, Bill Evans, Stan Getz.

Also, I'm a full-time daydreamer, visual marketer and Spotify addict.

Personal Details

Nationality
Malaysia
Gender
Male

Language

Preferred Language (Spoken)
Chinese (Cantonese)
Chinese (Mandarin)
English
Preferred Language (Written)
Chinese
English

Current Status

Self Employed

Working Experience

  • Senior Art Director
    Teambeam Creative
    Kuala Lumpur
    Jan 2015 -- Sep 2018
    Company Type
    Industry
    Arts & creative design / Advertising & Media / Communications / Events / Printing & Publishing
    Position
    Senior Manager
    Specification
    Advertising / Media Planning
    Roles
    Advertising Executive / Account Manager
    As a Creative Team Leader, I love to motivate others through encouragement and positive vision. I would like to see the potential in other people, and are good at inspiring others to use their gifts. I am a supportive and creative leader who encourage my teams to think outside the box. I do my best leading cooperative teams of like-minded people who are similarly committed to their vision.

    Being as a flexible and innovate thinker, I want to have an authentic understanding of the team’s purpose. I expect my team members who are willing to explore the possibilities for achieving their ideals. Teams which are highly oriented to action, without considering the deeper issues or the alternative options, an environment of mutual support and acceptance. However, I may have trouble on teams where there is much conflict or competition. Judgment and negativity tend to stifle my talent for creative problem-solving.
  • Senior Art Director
    Sowow Creative Sdn Bhd
    Kuala Lumpur
    Jul 2009 -- Dec 2015
    Company Type
    Industry
    Arts & creative design / Advertising & Media / Communications / Events / Printing & Publishing
    Position
    Manager
    Specification
    Advertising / Media Planning
    Roles
    Media Planning
    Clientele: UOA Properties / Zone Architects / LBI Capital Berhad / NTSC Group of Companies / LKT Development & Construction Sdn Bhd / Triple Equity / Triple Pacific / Fai Fong Bakery / Julliad Music School

    Portfolio: Property Developer, Restaurants, Education & Institutions
    Below-the-line such as company profile, brochure, leaflet, outdoor banner/bunting, directional sign, poster, print/magazine ad, voucher/coupon, festive promo, food menu, corporate identity etc.

    Clientele:
    Property Developers - KL Metro Group / Lexis Hotel Group - Grand Lexis Hotel, LEXIS Hotel & The Hibiscus @ Port Dickson / YBK Heights / Kem Avenue Management / Cheras Hong Soon Development Sdn Bhd
    Others - Life Art Interiors / Nuromicron (Infoproach) / Terreal Malaysia / Herbalife / Zell-V / Ruyi Holdings / UDC Malaysia (Unicaffe) / Adonis Beauty / Beautang / Coca Beauty / A&L Audio

    Listed Companies - Indah Water Consortium / Lowyat Group / Saratimur (Collaboration) / Kencana Petroleum / TAHPS Group Berhad / UMS-NEIKEN Group Berhad / Ariantec Berhad / Cheetah Holdings Berhad
    Others - Xiao-En Group (Collaboration) / Repco Malaysia / Yakin Invest / Slumberland / Isagenix / MBC - My Bliss Clinic / Mega Kitchen Catering / Gending Luwak Coffee / Hotel 79
  • Junior Art Director
    Citrus Design & Advertising Sdn Bhd
    Kuala Lumpur
    May 2007 -- Mar 2009
    Company Type
    Industry
    Arts & creative design / Advertising & Media
    Position
    Senior
    Specification
    Art & Creative
    Roles
    Multimedia Designer
    Clientele:
    Listed Companies - Public Bank Berhad / Great Eastern Assurance / Tokio Marine Asssurance / IRIS Corporation Berhad
    Property Developers - Sepang Gold Coast / Metro Kajang Berhad / Bolton Berhard / Ara Asa Properties / Leadmont / Bandar Tasik Semenyih / Gadang Holdings Berhad / Prinsiptek Corporation Berhad
    Others - TA Furniture / Mayflower Tours & Travel / TH Jewelry / Watatime Watches / Beaubelle / Basil Leaf Restaurant / ISHQ Restaurant / Artific Model

    • Responsible for developing initial concepts, adding value and crafting the art direction of the publishing projects, and creating a range of stunning, below-the-line communications.

    • Demonstrates outstanding editorial design ability, a keen eye for typography with an infectious enthusiasm for design and the desire to be brilliant.

    • Involvement in mock-ups, prototyping, analysis and optimisation.

    • Develop the design rationale and explain visual choices to cross-functional teams; express concepts verbally and visually.

    • Create and iterate on assets that reflect a brand, enforce a language, and inject beauty and life into a publishing product.

    • Push creativity, challenge established thinking, and discover new ways of approaching a problem to arrive at elegant solutions.
  • Account Executive/Client Servicing
    Ideasmith Sdn Bhd
    Mid Valley, Kuala Lumpur
    Jan 2005 -- Jan 2007
    Company Type
    Industry
    Advertising & Media
    Position
    Junior
    Specification
    Advertising / Media Planning
    Roles
    Advertising Executive / Account Manager
    A boutique Ad Agency formed by Allan Chow & Yew Chuan.
    Major Clients: Eu Yan Sang TCM healthcare stores, Khind home appliance & electronical products, Yee Lee Trading incl Spritzer mineral water, Red Eagle’s cooking oil, MorningKiss toothpaste, Chinese-based corporations, etc.

    I have handled with several projects for Eu Yan Sang such as:
    Above-the-line eg: press ad, print media, radio commercial and thematic campaigns. Below-the-line items & POS materials eg. bunting, banner, hanging mobile, poster, direct mailer, calendar, greeting card, contest, etc. Packaging design, product brochure, promo leaflet, events & launching, press conference, expo/exhibition, outdoor media & submission for authority approval, VCD production, and customer relationship/royalty program, etc.

    Responsibility:
    • Reporting to the account manager, executives act as a link between client and agency.
    • Discussing with clients their products, services and advertising requirements.
    • Setting up meetings with clients, media and creative department to present the brief.
    • Liaising between client and studio by maintaining regular contact with both and ensuring that communication flows effectively.
    • Overseeing the status of the campaign.
    • Negotiating with clients and agency staff concerning campaign details.
    • Meeting deadlines and prioritizing tasks.
    • Writing contact reports, weekly WIP, and job requisition.
    • Gaining and maintaining familiarity with the client's product, business culture and competition.
    • Monitoring the effectiveness of the campaign.
  • advertising & promotions executive
    Equine Capital Berhad
    Seri Kembangan, Selangor
    Feb 2001 -- Jun 2003
    Company Type
    Industry
    Property / Real Estate
    Position
    Junior
    Specification
    Art & Creative
    Roles
    Graphics Designer
    ECB Group has become a township developer since 1992 with the delivery of 4 flagship projects, namely Taman Equine (Equine Park), Taman Putra Permai, Pusat Bandar Putra Permai (PBPP) and Permai Park.


    Job Scope:

    • My role within this position was to work as an effective team member within the Marketing Department. Furthermore, my duties encompassed: liaising with media, advertising agency and production of brochures/leaflets/video; coordination of promotional events and sales launches; and maintenance of corporate newsletter and company’s website.

    Responsibility:

    • Desktop publishing such as newsletters on quarterly basis.
    • Update webpage and e-business activities including work progress photographs, slides, perspectives, VCDs, corporate profiles, event recordings, etc.
    • Event management for launchings, festivals, and ceremonial functions.
    • Production of advertising billboards, directional signs, and licensing thereto.
    • Production of sales and promotional materials such as perspectives, architectural models, brochures, leaflets, exhibits, etc.
    • Liaise with the press for monthly product and brand promotion, and publicity.
    • Media bookings, frequencies and discounts. Coordinate with suppliers, agencies and follow up on assigned tasks to meet expected quality and deadline of tasks.

Education

  • Other
    Short Courses
    Marketing
    Apr 2016 -- Jun 2016
    Major
    Digital Marketing & Growth Hacking Course
    Training Course at Malaysian Global Innovation & Creativity Centre (MaGIC)
  • IACT College
    Certificate
    Art/Design/Creative/Multimedia
    Jan 2009 -- Jan 2010
    Major
    Web Design
  • Other
    Bachelor's Degree
    Mass Communications
    Feb 2003 -- Jun 2005
    Major
    Media Studies
    Key subjects: Media & Society, Social Power & Control, Cinema: Text & Industry, Environment Study, Communication Research, Communication Technology & Policy, Video Production for Web & Multimedia, Reputation Management, Community Consultation & Development.
  • The One Academy
    Diploma
    Art/Design/Creative/Multimedia
    Jan 1997 -- Dec 1999
    Major
    Communication Design
26
0
0
43
0
0
Available for Hourly (Remote & Onsite)
Available for Hourly (Remote Only)
Occupied / Not Available
Do you recommend about myperodua?