My name is Kenny Pua from Brandworks Concept & design, As Creative Directors, me manage the concept and art graphics of above and below the line in the fields of advertising and business. Experience included on rebranding a company's color scheme, logo, and brand elements...and etc
For past 25 years of advertising experience, here the scope that i cover:-
• Led the Creative Department staff in concept development and copywriting across all media platforms:
digital display advertising and SEM, social media, websites, print, collateral and scripts for videos, radio and television.
• Directed all photo shoots, video shoots, radio advertising production and also oversaw post-production.
• Handled all daily client interaction and proactively resolved issues in a timely manner.
• Spearheaded the Creative & Production Department to craft campaigns for national, regional and local clients.
• Managed workflow, budget constraints and freelance talent.
• Maintained authenticity of brand with campaigns that moved consumers to action
• Designed and directed trade and consumer advertising campaigns
• Developed, maintained and updated all corporate communications
• Championed developmental efforts for new products and line extensions