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Member since: Oct 23, 2018
Completed Job: 0
I am an established media professional with over 7 years of relevant experience in communications/PR/editorial/digital marketing/copywriting.
As a freelancer, I provide professional editorial and commercial services for both print and web. I can: write (articles, reports, annual reports, etc), copywrite (for social media, advertorials, and websites - I DO NOT do print ads), edit and proofread, write press releases, speeches, and do translations (Malay - English).
My core interests/beats include tech, smart city, e-commerce and entrepreneurship, whereas my core social interests are intersectional and include: human rights, women's rights, minority rights, SGBV (including online), and mental health.
I place particular importance in working with people who have a strong sense of ethics, and a shared passion for social justice and equality.
Additionally, I have experience with operations, and event/programme management, and am familiar with report writing, research and advocacy, and volunteer my time on my side interests in humanism and feminism (ask me for more information on this).
Employed
English
English
6 Jun, 2019 - Current
The IO Foundation, Selangor
Other
Manager
Management, Marketing, Sales, Admin
Public Relations
I am currently engaged on a part-time, voluntary basis with The IO Foundation in its PR & Comms department. In this role, I advise and engage in internal and external communications efforts for the organisation. This involves strategy and implementation work of communications SOPs, digital, and print material. I am also involved in research efforts for the organisation.
TIOF is an international non-profit organisation that promotes, protects and provide solutions for Digital Rights. TIOF seeks to realise the creation of a Universal Declaration of Digital Rights (UDDR), a global framework that governments and entities can adopt to protect the Digital Rights of people. To achieve this, TIOF engages in policy and civil society work, as well as reaching out to relevant bodies of governance to raise awareness on the issue. TIOF believes in empowering the architects of the digital space - Programmers, who play a crucial role in the protection of users’ Digital Rights by designing programs that adhere to technical standards which ensure users have their rights protected by sheer design of the systems they use.
2 Feb, 2016 - 10 Oct, 2018
Selangor Information Technology & E-Commerce Council, Shah Alam
-
Manager
Journalist / Editor/ Writing
Management
In my role as a Curator with local think-tank Selangor Information Technology & E-Commerce Council (SITEC), I currently handle a vast portfolio encompassing PR, Communications, Editorial, Content Curation (digital/offline), Research, Project Management and Event Management in the areas of E-Commerce, Online Businesses, Startups, Smart Cities and Green Technology.
My main responsibilities include overseeing and coordinating SITEC's media hub with the management of one editorial staff. I am responsible for ensuring prompt, timely, factual, accurate and grammatically sound information dissemination on all digital assets, as well as managing and creating PR collateral, content writing, editorial, advertorial, marketing, media relations, media partnerships and media buying.
Additionally, I am involved in event management and curation, having worked in pivotal roles for SITEC's past and upcoming events, notably, the Top E-Commerce Merchant Awards 2016, Selangor Smart City International Conference 2016, the SITEC Southeast Asia E-Commerce Conference 2016, and the Selangor Smart City & Future Commerce Convention 2017
Still currently employed; notice period is 2 months
4 Apr, 2015 - 2 Feb, 2016
Malaysiakini, Petaling Jaya
-
Junior
Digital Media
Business Development
In this role, I worked closely with the Business Development Manager to achieve three core activities:
i) Expanding Malaysiakini's primary revenue streams
● Support the Business Development Manager (BDM) in research and planning towards evolving Malaysiakini’s approach to subscription.
● Support research and plans towards new approaches to advertising
● Helping to execute said plans
ii) Exploring new revenue streams for Malaysiakini
● Assisting the BDM in developing new businesses. Examples of areas: education, technology.
iii) Improving Malaysiakini's core offerings
● Helping to improve Malaysiakini’s core products
● Exploring ways to expand news offerings (eg, timeline/wiki style content)
● Executing plans for broadcasting news over messaging apps (eg, Whatsapp)
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Key projects and assignments I managed and/or undertook include:
1) CAMPUSKINI (Co-developed and co-managed Malaysiakini's Education arm)
● R&D of Campuskini courses and structure from scratch
● Assisted in vendor sourcing, vetting and management and contracts
● Operations and execution of classes
● Marketing and advertising (FB, Google Ads, eDMs) incl copywriting and graphics
2) KINI Broadcast Service (co-development and co-management of Mkini's Push Messaging/Broadcast service to subscribers)
● Functioned as 'MVP' for a Kini Broadcast Service: Utilised popular messaging tool 'Whatsapp'
● R&D of said broadcast service
● Data entry and finetuning/troubleshooting hiccups in the service
● Marketing and advertising (FB, Google Ads, eDMs) incl copywriting and graphics
3) VOX.MK (co-development and co-management of Mkini's lifestyle content portal)
● Conceptualisation, R&D
● Content creation and sourcing
● Marketing and Advertising
● Partnership management
● Native advertising/native content creation
Headhunted by SITEC
6 Jun, 2014 - 3 Mar, 2015
Wordlabs Global, Kelana Jaya
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Junior
Journalist / Editor/ Writing
Journalist / Writer
Writer – In this capacity, my duties include writing articles (lifestyle, travel, beauty and business), electronic direct mailers (eDM), emails, website content and paid advertorials for our magazine brands and clients in a timely fashion, on top of liaising with clients and members of the media to cover events.
Sub-editor – In this capacity, my duties include management and overseeing of content as well as editing and checking submitted content for accuracy and veracity prior to layout. Additionally, I proofread for textual, grammatical or graphical errors prior to publication of both magazine brands. I also liaise with magazine contributors for submission and discussion of contents for Outsourcing Magazine.
Other responsibilities and duties I have undertaken include the following:
- Project Management [Served as liaison between company and client for client’s media deliverables.
- Responsible for overseeing client’s Website Development and Brochure, on top of being a part of the conceptualisation and execution of client’s website and brochure contents. Primary content creator, proofreader and editor of all written and graphical content for client.]
- Social Media Management (Facebook & Twitter)
Filed a complaint against company at KWSP for their failure to contribute to my EPF, and won the case. Left thereafter as work environment was uncomfortable for me.
8 Aug, 2012 - 5 May, 2013
Silverfish Books, Kuala Lumpur
-
Intern
Journalist / Editor/ Writing
Others
Intern Social Media Manager:
• Co-manager of the Silverfish Books and Inspector Mislan Facebook pages
• Updated page with newest happenings in the literary world (or at least, our part of the world) and our latest stocks
• Served as an online customer service representative
Intern proofreader
• Proofread literature published under the Silverfish Books banner
• Occasionally assisted with editing duties under supervision of Mr. Raman Krishnan
• Assisted with general administrative duties and errands
• Assisted with day to day upkeep of brick and mortar store
• One of the key personnel involved with various Silverfish Books media events
Internship ended
12 Dec, 2009 - 9 Sep, 2010
Knowledge Universe Singapore, Singapore
-
Fresh / Entry Level
Management, Marketing, Sales, Admin
Marketing Communication
Managed the call centre/hotline for The Learning Vision brand of centres
1. Was responsible for answering phone, email and web enquiries about The Learning Vision brand and centres
2. Resolved customer requests, questions and complaints; analysed situations to determine best use of resources
3. Served as liaison between clients and centres, as well as other internal departments such as marketing and operations
4. Provided pertinent information about brands/centres, and ensured that centre visits were scheduled for potential customers
• Set up and maintained the leads records, prepared reports and performed work processing assignments and related administrative duties
• Improved brand awareness and contributed marketing ideas by assisting Marcom Department
• Produced a workable solution that allowed Ops to follow up on unclosed leads enquiries (Under supervision of Head of Marcom)
Intended to further studies
8 Aug, 2008 - 12 Dec, 2009
Learning Horizon, Singapore
-
Fresh / Entry Level
Art & Creative
Others
• Responsible for the effective and efficient management of The Learning Horizon Education Hub’s operations in the areas of marketing and communications as well as overseeing the operations of the programmes offered.
• Responsible for retaining clientele and sourcing out of new customers
• Gathered market intelligence from competitors
• Assisted in events planning for the school’s various extra-curriculum activities
• The job scope involved a lot of contact time with clients, Principals, trainers, vendors, other school teachers as well as the students themselves.
• Served as minutes taker
Moved to customer service department
6 Jun, 2008 - 8 Aug, 2008
Learning Horizon, Singapore
-
Fresh / Entry Level
Art & Creative
Others
• Liaised with outsourced programme vendors
• Worked out programme schedules
• Liaised with Learning Vision centre principals
• Attended to Learning Vision principals' feedback, enquiries and complaints
• General filing and office duties
• Minutes taker
Did not resign - promoted to Operations Executive
Major in Psychology
Bachelor's Degree
Psychology
1 Jan, 2012 - 6 Jun, 2014
Major in Biotechnology
Diploma
Others
1 Jan, 2005 - 12 Dec, 2008
Major in Singapore GSCE 'O' Levels
Primary/ Secondary School / SPM / 'O' Level
Others
1 Jan, 2000 - 12 Dec, 2004
No
Yes
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