Spoken

English
Malay
Chinese (Cantonese)
Chinese (Mandarin)

Written

English
Malay
Chinese (Cantonese)
Chinese (Mandarin)

26 Jan, 2021 - Current

Marketing Associate

Shopee Mobile Malaysia, Kuala Lumpur

Company Type

Other

Position

Junior

Specification

Journalist / Editor/ Writing

Roles

Writer

Shopee Malaysia

- Co-copywriter for the Channel Communications team specialising in Push Notifications (PN) and Electronic Direct Mail (EDM).
- Performing daily quality checks of PN & EDM copy, ensuring a standardised tone of voice and language across these channels.
- Auditing outgoing links, such as microsites and landing pages, to guarantee accurate messaging and customer experience.
- Performing adhoc tasks related to copywriting & quality checks, such as microsites, T&C information, UI/UX, newsletters, external and internal messaging, etc.
- Assisting with the creation of backend setups and sends for PN & EDM when needed.


Shopee Poland (Sep 2021 - Jan 2022)

- Assisted Shopee's new market venture into Poland as part of the remote Marketing Ops team.
- Conducted onboarding & training sessions for new joiners of the Polish Channel Comms team.
- Liaised with stakeholders across different departments in regards to PN & EDM requests and sends.
- Identified and compiled UI/UX issues and communicated with relevant stakeholders and the product team to come up with timely solutions.
- Carried out in-depth market research and local competitor analysis.

11 Nov, 2018 - 1 Jan, 2021

Online Marketing & Data Support

OZHut, Malaysia

Company Type

SME

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Branch/Store Manager

- Creating, revising, and optimizing product listings to increase SEO visibility, drive website traffic, and position ourselves next to competitors.
- Conceptualizing and organizing monthly schedules for social media (direction, copywriting, design, posting).
- Co-lead in carrying out Facebook digital marketing strategies and ad campaigns.
- Launching monthly sales campaigns to increase website traffic and conversions.
- Designing homepage banners for online stores.
- Providing data/online support for warehouse & customer service.

Reason of resign

5 May, 2018 - 9 Sep, 2018

Content Consultant

PropSocial, Malaysia

Company Type

New Startup

Position

Junior

Specification

Journalist / Editor/ Writing

Roles

Writer

- In-house graphic designer for online and offline marketing collateral, such as Facebook cover photos, Instagram posts, EDM, buntings, name-cards, etc.
- Copywriter and photographer for blog articles, media coverage, post-event write-ups, Facebook and Instagram copy, and property write-ups.
- Managed official Instagram account and grew it from 500+ followers to 1000+ followers within 5 months.
- Assisted in the management of online campaign site banners within the website, and liaising with clients' PIC for execution.
- Assisted in planning for monthly content calendar (blog) as well as weekly timeline for Instagram.
- Consistently up to date with the latest property news within Malaysia and neighbouring regions, as well as various industries related to property such as interior design, architecture, home and furnishings goods, loans/financing, etc.

Reason of resign

9 Sep, 2017 - 4 Apr, 2018

English & BM Copywriter

MonkeyCloud Media, Malaysia

Company Type

New Startup

Position

Fresh / Entry Level

Specification

Journalist / Editor/ Writing

Roles

Writer

- English & Malay copywriter for Facebook posts and Facebook ads.
- Constantly researching to discover innovative and engaging content.
- Keeping up to date with the latest products, trends, and visual designs and captivating copy available online.
- Writing for clients from various industries such as tourism, hotels, fashion, food, baby products, pest control, and more.
- Assisted in planning and executing product photoshoots as well as planning for social media monthly calendars to achieve client's objectives.

Reason of resign