Spoken

English
Malay

Written

English
Malay

1 Feb, 2023 - Current

Illustrator-Designer

Messyvoices Studio, Kuala Lumpur

Company Type

Other

Position

Director

Specification

Art & Creative

Roles

Graphics Designer

Illustrate for Messyvoices merchandise, and also provide graphic design and branding services

1 Mar, 2022 - 31 Jan, 2023

Marketing Manager

Uniqbe Bakery Sdn Bhd (TEDBOY), Petaling Jaya

Company Type

SME

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Manager

Lead a small team of marketeer and designer to produce campaigns and visuals for the growth of the brand. Responsible to review and propose suitable partnerships, collaborations and initiatives that will drive traffic and footfalls as well as expand brand awareness to new consumers.

Achievements:
• Registration of TEDBOY trademark.
• Collaboration with Nescafé to promote RTD Dairy-Free Latte and Iced Latte.
• Joined RIUH (Sentul Depot) in a team of 4 to man the booth for 2-day event.
• Designed lorry/truck wrap in Bahasa Malaysia to tap on local market and relevancy of locals (Prior to that, a survey was conducted on 3 concepts to determine the effectiveness of the visual communication)
• Joined Animangaki 2022 (our first anime-related convention/event), in a team of 4 to man the booth for the 2-day event. It was successful and eye opening to the hobbyist event.
• Collaboration with Nestle LIVELY tea to promote RTD Lively Tea in combination with baked goods and hot food, especially to corporate professionals.

Reason of resign

1 Mar, 2019 - 31 Mar, 2022

Assistant Marketing Manager

Uniqbe Bakery Sdn Bhd (TEDBOY), Petaling Jaya

Company Type

-

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Manager

Lead a small team of marketeer and designer to produce analysis, research and reporting of the campaigns we created and ran, as well as relevant content for online and offline platforms. Responsible to review and propose suitable partnerships, collaborations and initiatives that will drive traffic and footfalls as well as expand brand awareness to new consumers.

Achievements:
• Together with the team, setup a Lazada & Shopee store for Tedboy and by using tactical sales method to achieve a reasonable amount of sales
• Guiding and teaching the team to better understand consumer behaviour to churn out relevant ideas and content, as we need to work independently
• Collaboration ideas that turn fruitful with brands from flowers to candles
• Improve and update the process flow (for both backend and frontend) for ecommerce website

1 Mar, 2018 - 28 Feb, 2019

Senior Marketing Executive

Uniqbe Bakery Sdn Bhd (TEDBOY), Kuala Lumpur

Company Type

-

Position

Senior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

Responsible for all social media activity, analyse audience behaviour, plan and propose marketing and advertising strategies. Besides that, propose collaboration and manage partnerships with other brands and companies to achieve goals. Content creator for social media, EDMs and in-store communication.

Achievements:
• Partnership and linking Tedboy with Grabpay and upcoming Grabfood
• Be part of the successful opening of Tedboy's 6th outlet: Tedboy Express in Seksyen 51A (PJ)
• Launched a new website for Tedboy, equipped with integrated delivery service partnership and online e-commerce payment method
• Worked alongside FungryTV to create video advertisement to spread brand awareness on Tedboy's website
• Assist selected outlets into signing with Foodpanda, creating exposure and brand awareness
• Linking GrabRewards partnership with Tedboy offering deals on Grab app
• On-going projects such as Tedboy's Brand CI and more, to create a well-establish branding
• Be a part of research on food trends, opinions in food tasting and food-related products

1 Feb, 2016 - 28 Feb, 2018

Marketing Executive

Uniqbe Bakery Sdn Bhd (TEDBOY), Kuala Lumpur

Company Type

-

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

Besides being the person in charge of the Marketing aspects for Tedboy brand, I've also be part of the creative team in churning our new ideas and promotions, as well as study and analyse data and research market trends.

Achievements:
• Successfully in a team, launched new outlet: Tedboy Express (Menara SC) & Tedboy Bakery (Jaya One)
• Organised Foodie Event with Zomato team of bloggers and food enthusiasts (18 May 2017)
• Organised contests for the brand, such as "The Bready Bunch" (via Facebook) and "12Days of Giveaway" (via onsite purchase)
• Collaboration with Ketchup team in organising events and run social programmes in line with our mission and vision
• Featured Tedboy Bakery in Cafe Guide 2017 & 2018, published by BukuGanda Publications
• On the organising team of the successful launch of #TedboyCooks Open Day event on 9th September 2017
• Opening of Tedboy Express in KL Gateway Mall

Reason of resign

11 Nov, 2013 - Current

Media Advertising Executive (PR & Marketing)

Gastrodome Management Services Sdn Bhd (La Bodega, Espressemente illy & The Pressroom), Bangsar

Company Type

Other

Position

Junior

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

PR & Marketing:
• Propose new ideas, taglines, punch lines for promotional advertising.
• Promote and advertise company's restaurant outlets.
• Part of the Marketing Team in organising & execution as well as hosting events (eg: Wine Tasting or Wine Dinner or Event Parties).
• Produce ideas and content for all social media platform and to execute.
• Answer enquiries and regularly monitor generic emails of all 3 brands (La Bodega, The Press Room and Espressamente illy).
• Provide promotional content to media and bloggers for advertising purposes.
• Analyze Feedback Forms and churn graphs based on comments/feedbacks from customers.
• Assist Manager in Customer Recovery Service.

Design:
• BTL graphic and print advertising.
• Designing for promotional items and events (both print and web).
• Photography for food and drinks as well as events, for promotional and advertising purposes.
• Designing all social media posts not limited to Facebook, Twitter and Instagram.
• Designing all events from scratch including but not limited to Posters, Flyers, Invitation Cards, Advertisment, Buntings et cetera.
• Designing all special event collaterals for both web (such as eDMs and website) and print.
• Taking over the tasks of Photography and Graphic Designer's tasks when in urgent need.
• Create simple video presentation for promotional purposes for events and happenings.

Reason of resign

6 Jun, 2011 - Current

Graphic Designer (PR & Marketing)

Gastrodome Management Services Sdn Bhd (La Bodega, Espressemente illy & The Pressroom), Bangsar

Company Type

Other

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

• BTL graphic and print advertising
• Designing for promotional items and events
• Assist Marketing Team in organizing and hosting events
• Photography for food and drinks, for promotional and advertising purposes
• Propose new ideas, taglines, punch lines for promotional advertising
• Illustrate for promotional purposes
• Help promote and advertise company's restaurant outlets

Reason of resign

6 Jun, 2010 - 6 Jun, 2011

Graphic Designer (Business Development)

Hotel Equatorial Kuala Lumpur, Kuala Lumpur

Company Type

Other

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

Business Development Dept is in charge of promoting our hotel food and products in events or festivals. We were in charge of providing gift hampers during festivals for our clients, as well as promote our pastry and sweets (such as chocolates) in gift form.

As a Graphic Designer in this department, I was in charge of all print design ranging from standee, posters, flyers to large format printing of buntings and banners as well as our festival-themed product catalogue. I was also in charge of product arrangement and photography to be put into the catalogue.

After all the print has been done to promote, I was to help out in our production store, where the wrapping of hampers using heat-blowers and plastic wraps. Besides that, being in charge of the production team meant that I was to check our stock take, materials usage (such as ribbons, plastics and gift boxes used) as well as production quality control. My team would produce gift hampers according to order quantity by our clients through our admin staff, who would take the order.

During non-festival month, I was to help out the Marketing Dept with their print designs: Menus, buntings, posters, flyers etc.

Reason of resign

6 Jun, 2009 - 6 Jun, 2010

Graphic Designer (Sales & Marketing Department)

DH Hygiene Sdn Bhd (iMEC), Ampang

Company Type

SME

Position

Fresh / Entry Level

Specification

Art & Creative

Roles

Graphics Designer

DH Hygiene is a manufacturing company for cleaning chemicals and machinery. They provide detergents for both home and industrial use, as well as cleaning machinery for industrial and commercial use.

As a Graphic Designer, my task was to design all print materials ranging from business cards, flyers, booklet, posters and their yearly product catalogue. Besides that, photography of event and products were also done by me.

As I was in the Marketing department, I was involved in their planning and strategy-thinking meetings, providing my input and plans on design to maximize their marketing plan. During events, I was also part of the organizing team, and helped in promoting product brand.

Understanding the products are key marketing skill. So I was to learn about their products - new and old, to pin selling points of the products during my designing process.

Reason of resign