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Member since: Nov 23, 2021
Completed Job: 0
Hi there! My name is Sharimila Gowri. If you want me to introduce myself in a one-liner, I would say, “please meet this optimistic girl who carves possibilities in everything she touches.” I'm also Marketing Communication enthusiast who is passionate about copywriting and content marketing.
Employed
English
Malay
English
Malay
2 Feb, 2021 - 10 Oct, 2021
Berjaya Sompo Insurance, Kuala Lumpur
Multinational Corporation
Manager
Digital Media
Digital Marketing Manager
Writing, reviewing, editing and updating content for company social media platforms, websites, blogs, marketing materials and similar platforms that embodies on brand voice, style and tonality.
Maintain and develop social media calendar (ideation, execution, online community building).
Writing compelling copy, stories, demos, headlines, taglines, product information and call to action.
Evaluate and track the progress to make any necessary adjustments.
Keep a punctual streak of social media posting according to the calendar and create simple visual assets in line with brand guideline.
Increase engagement on social media platforms.
Interact and engage directly with social followers via public comment and direct message.
Monitoring social media and company website metrics.
Identify trends and insights, and optimize spend and performance based on the insights.
Responsible for the development and maintenance of budgets, project tracking and follow up.
11 Nov, 2019 - 4 Apr, 2020
XQST Luxury Sdn Bhd, Kuala Lumpur
New Startup
Manager
Digital Media
Digital Marketing Manager
Developing website together with the e-commerce vendor.
Designs and develops unique social media content for daily postings.
Introduced scheduled targeted posting and make data-driven insights based on recommendations to optimize campaigns and associated investments.
Responsible for developing, and maintaining both the corporate website and social media strategies to drive brand awareness, generate leads and facilitate frontline sales efforts and objectives
Develop differentiated content to create a dynamic, engaging, and authentic brand experience within the channels
2 Feb, 2019 - 8 Aug, 2019
Association of International Certified Professional Accountants, Petaling Jaya
Multinational Corporation
Manager
Digital Media
Digital Marketing Manager
Designs and develops unique social media content for daily postings.
Manages and monitors current campaigns to ensure the programs are successful through Salesforce Social Studios.
Engages with readers and clients online through Salesforce Social Studios.
Organized and analyzed data and marketing results through Trackmaven.
Researched keywords relevant for marketing efforts.
Introduced scheduled targeted posting and make data-driven insights based on recommendations to optimize campaigns and associated investments.
Guided marketing staff on content sharing schedule that resulted in a 50% increase in follower count.
Execute A/B testing for email campaigns to identify most successful subject lines, send times and templates.
10 Oct, 2012 - 2 Feb, 2019
Setia City Convention Centre, Setia Alam
Public Listed Company
Manager
Management, Marketing, Sales, Admin
Marketing Communication
Effectively monitor and track marketing budget.
Implement/adjust the promotional/communication/innovation/brand plans as part of an integrated business plan that supports our objectives.
Hands-on in creating copy for EDMs, programs, bylines, abstracts and presentation decks for events and reviewing content.
Monitor and analyze consumer's learning's to draw insights and apply them on brand/business.
Develop seamless user experiences across all digital channels that inspire and instill confidence in external partners and clients
Responsible for developing, and maintaining both the corporate website and social media strategies to drive brand awareness, generate leads and facilitate frontline sales efforts and objectives by using Google Analytics and other marketing tools
Develop differentiated content to create a dynamic, engaging, and authentic brand experience within the channels
Major in
Bachelor's Degree
Mass Communications
6 Jun, 2007 - 6 Jun, 2010
Yes
Yes
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