Jeynalsc
Self Employed
Selangor, Puchong Jaya
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I'm Open to Work
Freelance

Recommended by 0 people

Member since: Nov 2, 2020


Completed Job: 0

About Me

An author with a love for fantasy and a heart to inspire others to chase their dreams—while authoring under the nom de plume Jeyna Grace, I’m also a content coach, strategist, and specialist.

I currently spearhead my own narrative design program that elevates existing company branding through storytelling pillars for online marketing campaigns. Prior to moving into the marketing industry, I worked in the publishing industry for over four years where I engaged with brands such as Disney and Mattel on licensed projects in Malaysia and Singapore.

As a passionate individual with a heart for storytelling, I believe that stories can change the world—knowing this, I aim to wield its power to make a difference in the lives around me.

Current Status

Self Employed

Language

Spoken

English

Written

English

Working Experience

4 Apr, 2019 - Current

Communication Strategist

Every Nation Church Malaysia, Puchong Jaya

Company Type

Other

Position

Senior

Specification

Others

Roles

Other Roles

I aid the Communication Department with digital strategy and planning, communication delivery for events and sermons, and creative ideation for on-ground decor, appellations, and more. Additionally, I assist with creative copywriting while managing the social media accounts.

Projects:
- One Accord (Social Media & Digital Marketing)
- Every Nation Echo_ (Brand Launch 3-Month Online & Offline Strategy)

On-Going:
- Every Nation Church Malaysia (Communication & Digital Strategy)

Reason of resign

I'm still working with them.

9 Sep, 2017 - 3 Mar, 2020

Content Strategist

Adeve Digital, Sri Petaling

Company Type

New Startup

Position

Senior

Specification

Advertising / Media Planning

Roles

Others

I started as a copywriter but soon held the title of Content Strategist after three months. My work week included planning and creating digital marketing campaigns, scheduling and posting content, and managing the social media platforms for clients—working closely with the in-house designers, and communicating with clients as often as necessary. On top of that, I wrote and strategised for advertisement copies, website copies, and blog posts, with search engine optimization and digital marketing in mind.

Notable Projects:
- Big Box Asia Engagement Campaign (May 2019)
Achieving 205 reactions, 450 comments, and 213 shares within 45 minutes of posting without ad spend.
- Big Box Asia 3-Month Digital Brand Story Campaign (September - November 2019)
Achieving the highest organic engagement rate of 39.03% on the campaign post.

Account Manager, Content Strategist, & Social Media Manager:
- La Dune Beauty
- Nala Designs
- Playground Fitness
- Big Box Asia (DPO)
- Musee Platinum
- REMDII
- Empowering Minds Innovation
- WeSmile Dental Clinic
- In.C Studio

Content Strategist & Social Media Manager:
- BeauLife Clinic
- YoSkin
- Glamz
- Happy Home
- Aqua+
- Share Fitness
- Sparkidz
- HaiQiu
- ThreeLab Bio
- Wellness Scalp Station
- Victoria Furniture Gallery
- RunCar
- Yamachan
- Shakariki432

Content Strategist
- Capen Music
- Hap Seng Land
- Klozer Group Of Companies
- Finopeous Packaging Industries

Reason of resign

The company was shifting its business model.

5 May, 2013 - 8 Aug, 2017

Editor

Pelican Enterprises Sdn. Bhd, Bandar Sunway

Company Type

SME

Position

Senior

Specification

Journalist / Editor/ Writing

Roles

Editor

I was the sole writer and editor for Disney Princess and My Little Pony books and magazines, and have previously worked on Barbie, Monster High, Barney, and Hello Kitty as well. I wrote pre-school and promotional materials under license from Fisher-Price, Hasbro, Iconix, and RoiVisuals, for companies like Nestle, Anmum, and Abbott Nutrition. I also managed the publication of Disney novelty in Malaysia and Singapore—working closely with Disney SEA with the acquisition of properties. As the only in-house writer, copywriting for marketing, branding, and proposals were done by me. Upon my resignation, I was contracted as a freelance writer and editor from September 2017 to November 2018.

Wrote & Edited For:
- Mattel Barbie Magazine & Book Series
- Mattel Monster High Magazine
- Barney Pre-School Magazine
- Hello Kitty Middle-Grade Magazine
- Hasbro My Little Pony Books, Magazines, & Movie Publications
- Robocar Poli Pre-School Materials
- Pororo Pre-School Materials
- Fisher Price Pre-School Materials
- Play Doh Pre-School Materials

Acquisition & Publication Of Disney Materials:
- Disney Princess Magazine, Book, & Activity Series
- Sofia The First Book & Activity Series
- Mickey And The Roadster Racers Book & Activity Series
- Mickey Mouse Clubhouse Pre-School Materials
- Frozen Animation Book & Activity Series
- Moana Animation Book & Activity Series
- Cars 3 Animation Book & Activity Series
- Pirates Of The Caribbean Movie Magazine
- Finding Dory Animation Book & Activity Series
- Beauty & The Beast Novel & Movie Magazine
- The Good Dinosaur Animation Book & Activity Series

Reason of resign

The company was closing its publishing department.

Education

Limkokwing University College of Creative Technology

Major in Film & Television

Bachelor's Degree

Art/Design/Creative/Multimedia

1 Jan, 2009 - 12 Dec, 2012

Awards

CLEO Hot Shot

Every year, CLEO Malaysia selects 30 successful women across industries—speaking of their success, background, and how they’re reshaping the landscape of their industries—in their annual Hot

CLEO Malaysia

8 Aug, 2018

Geek & Sundry Fantasy Award

The top three fantasy book projects hosted on Inkshares, as determined by the highest unique reader pre-order count by October 31st 2016, received a full publishing contract with Inkshares Pu

Geek & Sundry and Inkshares

10 Oct, 2016

Skill Sets

Blog Article
Social Media Content
Publication Article
Content Marketing

Tools & Software

Microsoft Office

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

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