Fei
Self Employed
Kuala Lumpur, Kuala Lumpur
Message
I'm Open to Work
Freelance

Recommended by 1 people

Member since: Mar 2, 2021


Completed Job: 0

About Me

Aiyo... Profile again? Name, Experience, Skill, and Blaaaaaaaa…. I pride myself as a pioneer and prefer never to be too set in rules. Today, I call myself Fei, but tomorrow, who knows?

At this time of writing, I've got over 18 years of experience packed inside my skull. Maybe more, depending on when you explore my profile.

Whether it's an information kiosk designer, web designer, graphic designer, art director, ATL, BTL, digital, branding, social media, I'm still expanding my horizons and enjoying the journey.

Let's connect and explore together. After all, there's no creativity or innovation if you don't take some risk.

behance.net: kahfei76

Current Status

Self Employed

Language

Spoken

Chinese (Cantonese)
Chinese (Mandarin)
English

Written

English
Chinese (Mandarin)
Chinese (Cantonese)

Working Experience

7 Jul, 2013 - Current

Fulltime Freelancer

-, Kuala Lumpur

Company Type

Other

Position

Art Director

Specification

Art & Creative

Roles

Art Director

During freelancing prior, I worked with a different agency (contract), event company, in-house and others. Mainly as an Art Director or Project Lead. My strengths lie in creating visually engaging content that resonates with the viewer and empowers them to take action authentically - one that creates engagement, inspires action and increases brand awareness.

EVENT COMPANY
Pico Malaysia
Expo Milano 2015 - Malaysia, MISC (50 Anniversary), Nissan Malaysia (Pitching), IGEM 2020 (Logo Pitching), TMpoint Standard People Practice Book and more...

Sierra Ovation
AIA Malaysia, Ikea Malaysia, Standard Chartered Bank and US Embassy KK Event

WMB Events
Acson Malaysia, Alpha Malaysia & Kansai Paint Malaysia

EN Projects
LIMA 2017

AGENCY / MEDIA
INTIGUS
Maybank (Win 9 Mini, TreatsFair, Forex( Pitching), Annual Report (Pitching), Maybank FCB, Maybank QRPay and others), Old Town Malaysia, Mah Sing, MHAB (KLIA), WIEF (Pitching), PruBSN, Haier Malaysia and others

Ogilvy Malaysia
CIMB

McCann Malaysia
PETRONAS, OCBC, Celcom and more

StoryAsia
PPA, Matrix Concept Holding, PRS and more

Goodpeople / Chasing Friday / Wire
KBS, HSBC and more

And more...

Reason of resign

1 Jan, 2013 - 7 Jul, 2013

Senior Art Director

Emagineideas, Subang Jaya

Company Type

Other

Position

Art Director

Specification

Art & Creative

Roles

Art Director

My roles involve all brainstorming, brand strategy, conceptualizing, design, visualizing, finishing artwork and productions. Besides this, leading the creative team (2 designers and a copywriter) as a team.

Client:
RHB Malaysia
TuneTalk Malaysia (Launch)
UOB Malaysia
Infiniti Malaysia
Lee Hishammuddin Allen & Gledhill

And more...

Reason of resign

8 Aug, 2012 - 1 Jan, 2013

Senior Art Director

Hakuhodo Malaysia, Selangor

Company Type

Multinational Corporation

Position

Art Director

Specification

Art & Creative

Roles

Art Director

I'm appointed as Canon Malaysia Art Director. My roles involve all conceptualizing, design, visualizing, and more. Besides this, working very closely with the appointed writer and junior designers.

Client:
Canon - Pixma, PowerShot & EOS

Reason of resign

10 Oct, 2005 - 7 Jul, 2012

Art Director

Intigus Sdn Bhd, Selangor

Company Type

Other

Position

Art Director

Specification

Advertising / Media Planning

Roles

Creative

Total 7 years with Intigus Sdn Bhd. My roles involve all brainstorming, brand strategy, pitching, conceptualizing, design, visualizing, finishing artwork and productions. Besides this, been trained to lead the team and production team too.

Maybank
Treats Fair 2006 - 2012, Maybank Visa Diamanté, Maybank Money Express, Private Banking Debit Card Design, Maybankard World MasterCard, Maybankard Visa Infinite, SonyCard, Auto Financing Services, Maybankard PETRONAS Credit Card, Maybank Remittance Service, Maybank Mikro  Financing, PETRONAS Ikhwan Credit Card Design, ETIQA and more

Sony Malaysia
Sony BRAVIA, Sony Tablet, Walkman W260, VAIO & more

A&W Malaysia
Pedas Giler Challenge, XXXtra Long Coney, Tangy Salad, The Forever Sales, The Purrrect Fish Burger, Thai-Wham-Wrap, Rahmaddan, Sensaver, Giant Mozza & Double Fortune Burger 2011, Double Fortune Burger & more. ..

Pitching Job
DRH, Taiwan - Shanghai Expo 2010, Chile - Shanghai Expo 2010, Panasonic Malaysia and more

Reason of resign

Education

Limkokwing University College of Creative Technology

Major in Multimedia

Diploma

Art/Design/Creative/Multimedia

1 Jan, 1995 - 12 Dec, 1997

Awards

2011 - Best Sponsorship Tie-Campaign - Silver

Maybankard SonyCard Live Screening (FIFA)

PMAA

9 Sep, 2011

MasterCard Hall of Fame Awards

Maybank: I Want Campaign

Best Acquisition Campaign - Winner

MasterCard

8 Aug, 2011

2011 MasterCard Hall of Fame Awards

Maybank: 30 Destinations Exotic Escapades Contest - Maybankard World MasterCar d

Best Activation Campaign - Finalist

MasterCard

8 Aug, 2011

Best Effective Long Term Marketing Campaign - Bronze

Maybank Treats Fair

MAA

11 Nov, 2009

Best Effective Long Term Marketing Campaign - Gold

Maybankard Treats Fair

PMAA

9 Sep, 2009

Skill Sets

Branding Strategies
Logo & Identity
Brand Design
Advertising
Brochure
Billboard
Annual Report
Booklet
Social Media
Concept Visual

Tools & Software

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Kuler
Wacom
Keynote
ZOOM

Experienced Industry

Accounting, Banking & Finance
Hotel & Tourism
Property / Real Estate
Retail / Merchandise
Airline / Aviation
Architecture / Interior
Insurance
Logistic / Shipping
Petroleum (Oil and Gas)
Household

Additional Information

Owns Transportation

Yes

Owns Laptop

Yes

Fei is very professional and passionate about graphic design. Besides that, he is also a marketing expert that he will apply the sense of marketing into his design.
It's a great experience to work with a creative designer like Fei, easy to communicate and very responsive, which make my work much easier! A thousand thumb-ups for FEI!!!
08-Apr-2021
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