Recommended by 0 people
Member since: Oct 21, 2020
Completed Job: 0
About Me
From Auckland to Kuala Lumpur and 16 years in advertising, I’ve brought a consistent work ethic of offering a wide array of fresh ideas, results through teamwork and efficient time management.
I’ve honed all the skills needed in a creative team, and I’m also sharp in servicing and growing business for my clients. My next step is to grow my expertise even deeper into brand management, while challenging myself to manage bigger teams.
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
English
Chinese
Written
English
Chinese (Mandarin)
Working Experience
9 Sep, 2019 - 9 Sep, 2020
Creative Advisor
Gladiolabs, Kuala Lumpur
Company Type
SME
Position
Creative Director
Specification
Art & Creative
Roles
Creative Director
From September 2019, I served as Creative Consultant to oversee a team of creatives rebrand and execute campaigns for few brands owned by Gladiolabs.
As a line of over 400 aromatherapy products that existed only on Amazon, I transformed Gyalabs & Hana by crafting a new brand book that included a fresh strategy, positioning, brand promise, core idea, messaging (tone, tagline, copy) and visual system (imagery, colours, art direction, design, final art).
I also brought towards new audiences on its own website along with Facebook, Instagram and Tik Tok, resulting in an increase of gaining recognitions. The experience has given me new skills in not only branding, but growing a brand outside its initial channel and leading effective creative campaigns on social channels.
Reason of resign
Completion of contract
8 Aug, 2015 - 9 Sep, 2019
Associate Creative Director
The Clan, Kuala Lumpur
Company Type
SME
Position
Creative Director
Specification
Art & Creative
Roles
Creative Director
For the past years of experience, from GOVT part ways with Singapore region to rebrand The Clan, I’ve been pivotal in helping winning new business and pushing for work that has been recognised as campaign-worthy.
I’m honoured to be part of the aces of the team, I’ve learnt and gained with integrated creative leadership blending marketing with digital and technological imagination. I”ve also involved more closely with account, media, research and strategic planning teams to formulate appropriate overall strategy for a project or clients. I had a great chance to set the creative vision for each of my client projects.
Reason of resign
Career advancement
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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