Cathryn

Full-time Freelancer
Bandar Sri Damansara, Kuala Lumpur

Tools & Software

Microsoft Office

Additional Information

Owns Transportation
Yes
I Have
Windows Laptop

About Me

Hello!

I am a CATCHY Copywriter, with 3 years' experience in copywriting, backed by 15 years' in sales and marketing. I leverage on this experience to provide you with more impactful and less draggy content!

My niche is in corporate writing, such as:

- Corporate Profiles
- Website content
- Formal letters to companies and government (English & BM)
- Content for Email Marketing Campaigns
- Social Media Management
- Proofreading
- Translation (English & BM)
- Press Release

Personal Details

Nationality
Malaysia
Gender
Female

Language

Preferred Language (Spoken)
English
Malay
Preferred Language (Written)
English
Malay

Current Status

Full-time Freelancer

Working Experience

  • Copywriter and Social Media Manager - Freelance
    WRT Catchy Content Services
    Kuala Lumpur
    Jul 2017 -- Apr 2020
    Company Type
    New Startup
    Industry
    Marketing
    Position
    Director
    Specification
    Digital Media
    Roles
    Digital Copywriter
    1. Worked with clients from industries such as IT, education, realtor, building management, production house, and a stationery group as well.
    2. Managed social media accounts (FB and IG) and planned marketing campaigns to increase branding and gaining leads.
    3. Copywriting and content writing for all marketing collaterals, invitation emails, and event sponsorship deck.
    4. Copywriting corporate profile and website.
    Reason Of Resign
  • Senior Operations Lead
    Acestar Sdn. Bhd.
    Kuala Lumpur
    Nov 2016 -- Feb 2019
    Company Type
    SME
    Industry
    Computers, IT and Electronics
    Position
    Manager
    Specification
    Management, Marketing, Sales, Admin
    Roles
    Marketing Communication
    1. Corporate Communications
    - Copywriting and content writing for all marketing collaterals, invitation emails, sponsorship deck
    - Copywriting corporate profile and website
    - Handling media and media agency

    2. Marketing & Event Management
    - Liaising with partners and sponsors
    - Planning for marketing materials to assist sales team
    - Event management, Floor manager, and overall event planning and execution
    - Plan social media posts
    - Overall planning and execution of workshop and training activities

    3. Human Resources Manager role
    a) Recruitment
    b) On-boarding
    c) HR Operations
    d) Employee Branding

    4. Requests for sponsorship
    - Search for new sponsors for event and maintain good working relationship
    - Booth preparation and planning
    - Event queue sheet and overall flow

    5. Supporting CEO
    - Grant applications
    - Award nominations
    - CSR planning and execution
    Reason Of Resign
    To focus on freelancing in Copywriting and Social Media Management

Education

  • Other
    Bachelor's Degree
    Business Studies/ Administration/ Management
    Jan 2000 -- Aug 2002
Corporate Profile
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Available for Hourly (Remote & Onsite)
Available for Hourly (Remote Only)
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Do you recommend about Cathryn?
Yes