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Member since: Mar 5, 2020
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21 years of total working experience in Project Planning & Content Creator (Digital & Print) across Clients’ marketing campaigns and communications. I’m responsible for translating clients’ campaigns into creative content across online & offline channels.
Employed
Chinese (Cantonese)
Chinese (Hakka)
Chinese (Mandarin)
English
Chinese
English
Chinese (Mandarin)
7 Jul, 2010 - Current
Blu Inc Media, Petaling Jaya
SME
Manager
Journalist / Editor/ Writing
Editor
Head the Special Projects desk at NUYOU Malaysia, the Malaysia's most stylist Chinese multi-media magazine leading fashion, beauty & lifestyle with over 107,500 readership (on print), 120K yearly visits (on nuyou.com.my), 133K followers (on FB @Nuyou Malaysia) and 30.5K (on IG @nuyoumalaysia) with a strong base of readers who consist mostly interested of stylish adults within the age group of 25-35.
• Conceptualised and curated content for various fashion, beauty & lifestyle clients - such as Chanel Fashion, Chanel Beauty, Gucci Fashion, Dior Beauty, Coach, Shiseido, L'Oreal Professionnel, Laneige, Sulwhasoo, Kose, Acuvue - in the form of creative content, booklets and supplements in digital campaigns (Website & Social Media Platforms) as well as print that have successfully met and exceeded their objectives.
• Plan, style, wrote, edit and direct special projects including client booklets, advertorials, creative buys, videos (including storyboard), GIFs for NUYOU, NUYOU.com.my & NUYOU official social media platforms.
Seeking for new working challenge and better offer
6 Jun, 2008 - 6 Jun, 2010
Trans Info Media, Mid Valley
SME
Manager
Journalist / Editor/ Writing
Editor
• Hair & Beauty Editor of one of Trans Info Media’s monthly magazine, Sisters Pictorial, a monthly women’s fashion lifestyle magazine targeted women in their late 20s.
• Assisted in editorial development, specialize in the hair and beauty contents of the magazine
• Wrote hair & beauty features
• Direct shoots/styling of hair and beauty shots of the magazine
• Edited and proofread copy
• Represented the magazine at events and meetings with advertising clients
Seeking for new working challenge and better offer
6 Jun, 2004 - Current
Invent Media Sdn. Bhd, Petaling Jaya
SME
Manager
Journalist / Editor/ Writing
Writer
• Senior Beauty Writer of Invent Media’s monthly magazine, Jasmine. A regional women fashion and beauty magazine spun off from Taiwan.
• Assisted in editorial development, specialize in the beauty contents of the magazine
• Wrote beauty features
• Direct shoots/styling of beauty shots of the magazine
• Represented the magazine at events and meetings with advertising clients
Seeking for new working challenge and better offer
6 Jun, 2004 - Current
Invent Media Sdn. Bhd, Petaling Jaya
SME
Manager
Journalist / Editor/ Writing
Writer
• Senior Beauty Writer of Invent Media’s monthly magazine, Jasmine. A regional women fashion and beauty magazine spun off from Taiwan.
• Assisted in editorial development, specialize in the beauty contents of the magazine
• Wrote beauty features
• Direct shoots/styling of beauty shots of the magazine
• Represented the magazine at events and meetings with advertising clients
Seeking for new working challenge and better offer
2 Feb, 1999 - 6 Jun, 2004
Elken Sdn Bhd, Old Klang Road
SME
Junior
Advertising / Media Planning
Supervisor / Team Lead
Coordinated and assisted in editorial, including Elken in-house magazine Elken Club, sales tools (product booklets, promotion leaflets), videography and photography.
Seeking for new working challenge and better offer
Major in Business Administration and Management, General
Diploma
Business Studies/ Administration/ Management
1 Jan, 1998 - 8 Aug, 2022
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